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Pay for every look at attained its mainstream acceptance typically from sporting situations. For The very first time, it authorized followers to watch gatherings that were broadcast all around the planet devoid of basically needing to be there in person. The primary important pay out for every perspective party came about on September sixteen, 1981 when Sugar Ray Leonard fought Thomas Hearns with the Welterweight Championship. A corporation in Nashville, Tennessee named Viacom Cablevision was the first just one to provide this event they usually bought more than fifty% in their customers to the fight. This set pretty a precedent for pay out for each look at events Later on. They actually got Sugar Ray Leonard to visit Nashville to advertise the combat which made the celebration such a enormous success.
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